Marketing Your Childcare Business

This workshop will teach you the basics of managing and marketing as well as using the Internet and social media to help you maximize enrolment and income for your business. As child care providers, the notion of marketing ourselves or our child care seems to often make us feel uncomfortable. Somehow advertising seems out of step with the work we do. The fact is, however, that the ability to market our child care service in tasteful and effective ways is one indicator of a professional child care provider. This workshop teaches providers how to identify, articulate, and sell the benefits of their child care program to potential clients using both traditional strategies and technology. Parents are using the Internet to find child care providers. This workshop is for a person who wants to understand how to fit all the pieces together.